DIGITAL MARKETING OFFICER (POSITION BASED IN LISBON OFFICE)

ABOUT THE ROLE
At Médecins Sans Frontières (MSF), digital is a critical channel for engaging the Portuguese public, acquiring new supporters and generating sustainable income that enables MSF to respond independently to humanitarian needs around the world.

We're looking for a highly analytical, proactive and performance-oriented Digital Marketing Officer to own the continuous development and optimisation of MSF Portugal's digital fundraising programme, with a strong focus on growth, experimentation and measurable results.

Reporting to the Mass Donations Manager, you will be responsible for planning, managing and optimising digital fundraising activities across the full digital ecosystem, with a hands-on role in operating key channels, including paid media, website and donation journeys, email marketing, lead generation, conversion and digital supporter journeys.

Working within the strategic direction defined by the Mass Donations Manager, you will take ownership of programme planning, campaign development, channel management, performance optimisation and operational delivery. You will be expected to identify opportunities and performance constraints, formulate hypotheses, test new approaches and use data to continuously improve acquisition, conversion, engagement and fundraising income.

This role combines digital marketing, performance management, growth and experimentation, customer journey optimisation, analytics and project management. Working closely with Fundraising Systems & Analytics, Donor Lifecycle, Communications, Finance and external agencies and suppliers, you will help build effective digital experiences that turn interest in MSF into meaningful action and sustainable support.

Previous fundraising experience is welcome but is not essential. Many of the skills required for this role are directly transferable from digital marketing, performance marketing, e-commerce, customer acquisition, CRM, marketing automation, lead generation, conversion optimisation and other data-driven commercial environments.

HOW WE WORK
Fundraising at MSF is a professional, fast-paced and highly data-driven environment. Although our purpose is humanitarian, we operate with the same level of professionalism, accountability and performance focus found in high-performing commercial organisations.

We make decisions based on evidence rather than assumptions. We continuously monitor results, analyse audience behaviour, test new approaches and use evidence to improve performance.

Digital fundraising is a particularly dynamic area, requiring constant learning, experimentation and adaptation. Success in this role comes from curiosity, ownership, analytical thinking, strong growth and experimentation mindset and and focus on results.
We expect you to translate performance insights into testable hypotheses, prioritise opportunities based on evidence, and continuously learn from what works and what does not.
Every improvement in our digital activity — from reaching the right audience, to improving a landing page, increasing conversion or strengthening a donor journey — contributes to MSF's ability to raise more sustainable income for medical humanitarian action.

KEY RESPONSIBILITIES

Programme Management
•    Own the continuous development and optimisation of MSF Portugal's digital fundraising programme.
•    Translate strategic priorities defined by the Mass Donations Manager into annual digital activity plans, campaigns, journeys and operational activities.
•    Manage the digital fundraising programme across paid and owned digital channels, ensuring activities are coordinated and contribute to agreed fundraising objectives.
•    Plan and coordinate digital fundraising activities, ensuring they are delivered on time, within budget and to agreed quality standards.
•    Maintain a holistic view of digital performance, identifying and prioritising opportunities to improve acquisition, conversion, engagement and fundraising income.
•    Contribute to the development of the digital fundraising strategy through data, insights, market knowledge and recommendations.
•    Monitor relevant developments in digital platforms, privacy requirements, measurement practices and emerging digital marketing, growth and fundraising practices, assessing their implications for MSF Portugal.

Digital Acquisition & Lead Generation
•    Plan, develop, manage and continuously optimise digital acquisition campaigns to grow MSF's supporter base and fundraising income.
•    Manage paid digital acquisition activities across relevant platforms and channels, including paid social, paid search, display and other relevant digital media.
•    Develop and optimise lead generation initiatives to build relevant audiences and create opportunities for future fundraising and supporter engagement.
•    Define target audiences, campaign objectives, propositions, budgets, KPIs and success criteria in collaboration with relevant stakeholders.
•    Analyse acquisition performance and identify performance constraints and opportunities to improve volume, quality, cost efficiency, conversion and return on investment.
•    Formulate hypotheses and design structured tests to improve acquisition performance.
•    Explore and test new digital acquisition channels, audiences, formats and approaches.
•    Ensure digital acquisition activities are integrated with wider fundraising campaigns and priorities.

Website & Digital Conversion
•    Own the day-to-day management and continuous improvement of MSF Portugal's fundraising website and digital donation environment.
•    Ensure website content, landing pages, donation pages and conversion journeys are aligned with fundraising objectives and optimised for user experience and conversion.
•    Identify, prioritise and address conversion barriers, drop-off points and other friction across digital fundraising journeys.
•    Coordinate website developments and improvements with internal stakeholders and external technical or digital partners.
•    Use web analytics and behavioural insights to identify opportunities to improve digital performance.
•    Plan, design, implement and evaluate hypothesis-led experiments, including A/B tests and other conversion optimisation initiatives.
•    Define and validate tracking requirements for digital fundraising journeys, including tags, events, conversions and campaign parameters, ensuring reliable measurement and actionable data.

Email Marketing & Digital Journeys
•    Manage and continuously optimise email marketing activities supporting acquisition, conversion, engagement and fundraising.
•    Develop, implement and coordinate email campaigns, automated journeys and targeted communications in collaboration with relevant stakeholders.
•    Define appropriate audiences, segmentation, targeting, content, timing and objectives for email activity.
•    Analyse email performance, including delivery, open and click-through rates, conversion and revenue, and use insights to formulate hypotheses and improve future activity.
•    Work closely with the Donor Lifecycle Officer to ensure appropriate integration between digital acquisition, lead generation and subsequent donor journeys.
•    Identify opportunities to use marketing automation and behavioural triggers to improve supporter engagement and fundraising outcomes.

Campaign Development & Management
•    Design, develop, manage and continuously optimise digital fundraising campaigns from concept through implementation and evaluation.
•    Develop clear campaign briefs, objectives, audiences, propositions, timelines, budgets, measurement frameworks and success criteria.
•    Coordinate campaign implementation across internal teams and external partners.
•    Ensure consistency between campaign proposition, creative, landing page, donation journey and follow-up communications.
•    Lead the digital planning and execution within integrated fundraising campaigns, ensuring alignment across digital and other fundraising channels.
•    Document campaign outcomes, recommendations and learnings to support continuous programme development.

Performance Analysis & Optimisation
•    Own the ongoing monitoring and analysis of digital fundraising performance through dashboards, reporting and KPIs.
•    Analyse performance across the full funnel, including acquisition, lead generation, website, conversion, email and fundraising outcomes.
•    Track and analyse the full digital fundraising funnel, from audience reach and traffic through to leads, engagement, conversion, donor acquisition, average gift, revenue, ROI and supporter value.
•    Interpret performance results, identifying root causes, bottlenecks, recurring patterns, emerging trends, and opportunities for optimisation. 
•    Develop data-driven audience segmentation and targeting recommendations based on behavioural and performance data.
•    Use historical performance and recurring patterns to inform future campaign planning and digital activity.
•    Design, implement and evaluate tests and other optimisation initiatives.
•    Present performance insights and evidence-based recommendations to support decision-making and programme development.
•    Work closely with Fundraising Systems & Analytics to define measurement requirements and ensure appropriate tracking, data flows, attribution and reporting.

Supplier & Stakeholder Coordination
•    Manage day-to-day relationships with digital agencies, media agencies, technology providers and other external suppliers supporting the digital fundraising programme.
•    Develop clear briefs, objectives and operational requirements for external partners.
•    Monitor supplier performance against agreed objectives, KPIs, quality standards, timelines and budgets.
•    Lead regular campaign and supplier performance reviews focused on accountability and continuous improvement.
•    Collaborate closely with Fundraising Systems & Analytics, Donor Lifecycle, Communications, Finance and other internal stakeholders to ensure effective programme delivery.
•    Actively contribute to relevant MSF international digital fundraising platforms, working groups and communities of practice, sharing knowledge and best practices.

Continuous Improvement
•    Regularly evaluate digital channels, campaigns, website performance and supporter journeys to identify and prioritise opportunities for improvement.
•    Recommend new channels, technologies, campaigns, audience approaches and testing opportunities.
•    Research emerging digital marketing, performance marketing, e-commerce, conversion optimisation, growth and digital fundraising practices and assess their relevance for MSF Portugal.
•    Keep up to date with changes in digital platforms, privacy requirements, measurement practices and the broader digital landscape.
•    Document learnings and contribute to the continuous evolution of MSF Portugal's digital fundraising programme.
•    Promote a culture of experimentation, learning and evidence-based decision making.

WHAT WE´RE LOOKING FOR
We're looking for someone who enjoys taking ownership, solving problems and continuously improving results, with a strong growth and experimentation mindset.
You are naturally curious, analytical and comfortable working in a fast-paced environment where priorities evolve and results matter. You enjoy understanding how audiences behave, designing digital experiences and campaigns, analysing performance and translating insights into actions.
You are comfortable working with numbers and digital performance data and can move between strategic thinking and hands-on delivery. You are able to identify performance constraints, formulate hypotheses, test solutions and learn from results.
You don't need to be a fundraising specialist — but you do need to be interested in understanding what makes people engage, convert and build a relationship with an organisation.
You're confident working with agencies and internal stakeholders, managing multiple priorities and making recommendations based on evidence.
Above all, you're motivated by applying your professional skills in a high-performing fundraising team where continuous learning, accountability and humanitarian impact go hand in hand.

Essential skills and experience
•    Bachelor's or master's degree in Marketing, Digital Marketing, Business, Management or another relevant discipline, or equivalent relevant professional experience.
•    Professional experience in digital marketing, performance marketing, digital acquisition, e-commerce, growth marketing or another relevant digital environment.
•    Demonstrable hands-on experience managing and optimising digital acquisition campaigns, including paid social, paid search, lead generation and email marketing and/or marketing automation.
•    Experience managing and optimising websites, landing pages and digital conversion journeys, with a good understanding of user experience, including experience with CMS platforms such as WordPress and knowledge of SEO and organic acquisition.
•    Experience using digital analytics, advertising and CRM platforms, including Google Analytics 4, Google Tag Manager, Google Ads, Meta Ads Manager, Salesforce or similar tools.
•    Experience with conversion rate optimisation and structured experimentation, including A/B testing, audience targeting and segmentation.
•    Strong understanding of digital performance metrics, including conversion rate, CPA/CAC, ROI, revenue and other relevant KPIs, with the ability to analyse performance data and translate insights into actionable recommendations.
•    Good understanding of digital customer journeys and user experience.
•    Experience managing external agencies, suppliers or digital partners.
•    Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.
•    Strong attention to detail, analytical and problem-solving skills, and ability to work in a fast-paced environment.
•    Excellent written and verbal communication skills.
•    Native Portuguese and professional working proficiency in English.

Experience that would be an advantage
We recognise that excellent candidates may come from many different backgrounds.
Experience in any of the following areas or professional environments would be considered an advantage:
•    Digital Fundraising or Individual Giving.
•    Performance Marketing.
•    Digital Acquisition.
•    Growth Marketing.
•    E-commerce.
•    Customer Acquisition.
•    Customer Experience.
•    Lead Generation.
•    Retail or consumer businesses.
•    Telecommunications.
•    Banking and Financial Services.
•    Subscription or membership businesses.
•    Technology or digital businesses.
•    Digital or performance marketing agencies.
•    Media or other high-volume digital environments.

Competences
•    Commitment to MSF’s Principles 
•    Results and Quality Orientation 
•    Planning and Organizing 
•    Team Work and Cooperation

CONDITIONS
•    Position based in Lisbon, Portugal.
•    Contract: Permanent Position (Candidates must meet legal conditions to be immediately hired in Portugal).
•    Full time job. 40 hours per week+ Hybrid Teleworking Policy.
•    Annual gross salary (Level 8): € 29,832.50€ + secondary benefits based on MSF Portugal Reward Policy.
•    Starting: November 2026

HOW TO APPLY
•    To apply, please follow the link below and submit your CV and cover letter.
•    The deadline for applications is September 20, 2026. 23:59 GMT.

INFORMATION ABOUT RECRUITMENT PROCESS STEPS 
•    After the application deadline, the recruitment process usually takes between 6 and 8 weeks.  
•    All candidates will be informed once the process is closed. Due to the high number of applications, individual feedback cannot usually be provided.  
•    If you have not heard from us, it means the process is still ongoing and additional candidates may be contacted.  
•    A reference check will be requested in the final stages of the process. Candidates will be required to provide references from former employers using professional or corporate email addresses (personal email accounts such as Gmail, Yahoo, etc. will not be accepted). 

MSF is committed to achieving workforce diversity in terms of gender, race, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are encouraged to apply. We are committed to achieving a balanced gender distribution and therefore encourage women to apply.

All applications will be treated with the strictest confidence. MSF provides a work environment that reflects the values of gender equality, teamwork, integrity and a healthy balance of work and life. MSF does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment and discrimination. All selected candidates will, therefore, undergo reference checks.

Médecins Sans Frontières, as a responsible employer, under the¨Ley General de la Discapacidad de 2013 (LGD)¨ invite those persons with a recognized disability and with an interest in the humanitarian area to apply for the above-mentioned position. All information collected has the sole purpose of recruiting for the position described and is treated with confidentiality and data protection, in accordance with European standards and Portuguese legislation.