DIGITAL OFFICER - SOCIAL MEDIA STRATEGIST AND COMMUNITY ENGAGEMENT (BASED IN BARCELONA)

GENERAL CONTEXT
Médecins Sans Frontières is an international independent medical-humanitarian organization, which offers assistance to populations in distress, to victims of natural or man-made disasters and to victims of armed conflict, without discrimination and irrespective of race, religion, creed or political affiliation.

MSF is a civil society initiative that brings together individuals committed to the assistance of other human beings in crisis. As such MSF is by choice an association. Each individual working with MSF does it out of conviction and is ready to uphold the values and principles of MSF.

The MSF movement is built around six operational directorates currently supported by MSF’s 23 sections and 18 offices worldwide. MSF OCBA is one of those directorates. The operations are implemented by field teams and the mission coordination teams; together with the organizational units based in Barcelona, Nairobi, Dakar and Amman. The field operations are guided and supported by 5 Operational Cells, the Emergency Unit and other departments supporting operations, including the Communication and Fundraising Departments.

JOB GENERAL OBJECTIVE AND CONTEXT
The MSF Spain digital unit aims to transform the quality and impact of OCBA’s digital engagement with its audiences – in Spain, and around the world. We work with other departments in MSF to identify ways that digital can help them to achieve their engagement objectives,and then support them in grasping these opportunities.

A key goal for the digital team is to foster committed online communities, whether by building a responsive audience-focused social media presence, activating supporters through conversational email and messaging journeys, reaching new communities through digital influencers, or engaging people who attend MSF events in real life. The Digital Officer – Supporter Engagement will be a central role for us, leading on all aspects of engagement around digital supporters in Spain.

You will use your broad experience of managing social media channels to develope the social media strategy for MSF Spain. You will aim to build strong communities on Facebook, Twitter, Instagram, Youtube & Tiktok  that feel part of MSF and actively participate in building our public identity. You will constantly explore new opportunities and channels to follow the new SM trends. On a day-to-day basis and in coordination with colleagues in the Digital Unit, you will contribute to the production of adequate content on social media, ensuring it is engaging, in line with channel strategy, coherent with content released on other channels and supports our priorities. It goes without saying that you will need to be a meticulous planner, with strong writing skills; however, you will also need be highly collaborative, staying in constant discussion with colleagues to understand and support their use of social media. 

Supporter engagement is not just about talking, of course: it is about listening too. You will be responsible for social listening and monitoring, working with tools to track and respond to conversations our supporters – and others – are having about MSF. You will be friendly, personable, informative and bring a “customer service” ethos to your work. You will work with colleagues to build a framework for how and where we interact with conversations on social media and then ensure that colleagues understand and use this guide in their work. 

You will bring a strong creative streak to your work, always keen to test new ideas or tactics. One area where you will use this trait immediately is in helping MSF Spain to build its influencer outreach programme. We are keen to develop authentic, credible relationships with online influencers, not only to extend our reach and improve our relevance amongst a more diverse range of audiences, garner support for our social mission, but also drive our fundraising into new avenues. Here you will work with colleagues to define a programme, covering how we will identify emerging talent and organize bespoke content opportunities that drive real results. 

The position is hierarchically and functionally accountable to the Head of Digital. The Digital Unit sits between the Communications and Fundraising Departments, but this and other positions in the team additionally work with Human Resources and, on occasion, with our field Operations department or other departments. 

MAIN RESPONSIBILITIES AND TASKS 

Social media community management

• Resposible of the social media strategy for MSF Spain, covering channel strategy, audience, language, tone, content strategy and KPIs.
• Ensure the contents are adequate and tailored to social media, through creative input, adequate planning, performance feedback
• Develop and maintain the editorial manuals for existing SM channel and constantly explore new opportunities and channels to make recommendations for future investments.
  Work closely with the Twitter Community Manager to make sure that the SM strategy is followed
• Develop social media campaigns in support of priority communications, fundraising and HR objectives.
• Oversee core social media schedule for key MSF Spain social media channels (FB, Twitter, IG, Youtube).
• Quality assurance all social media content in included in scheduling tools ensuring it is timely, engaging and coherent with content released on other digital and offline channels.
• Liaise with colleagues to obtain all necessary assets including image and creative for content posting.
• Provide support for content used in paid social media campaigns.
  Providing training and guidance for colleagues on producing and posting content on social media channels.
• Evaluate content performance against KPIs, proposing corrective actions when necessary to meet expected results. 

Audience monitoring and engagement

• Monitor public comments on social networks and respond to questions, concerns, comments and inquiries.
• Work with colleagues to manage supporter inboxes – Facebook, Instagram and Twitter.
• Manage community discussions ensuring that posts and content are not violating any laws or inappropriate.
• Develop and maintain guides on tone and style for supporter engagement through social media.
• Setup tracking and alerts around live issues or emergencies on monitoring tools (TalkWalker).
• Develop message frameworks and guides to be used in responding to difficult or politically sensitive issues.
• Providing training and guidance for colleagues on engaging with supporters online.

Influencer outreach

• Support the Head of Digital in developing a Digital Influencer strategy, identifying who to engage with and when, in line with relevant and appropriate organisational themes.
• Create authentic and impactful connections with relevant influencers to engage, inspire and attract a more diverse range of online communities– and create a suitable journey for influencers to retain their support.
• Collaborate with influencers on content planning.
• Report on digital influencer success and impact, reviewing reach, engagement and conversion.
• Foster and develop digital partnerships with influential external agencies and civil society organisations.
• Develop criteria for reviewing and monitoring influencers’ activity and preparing strategies in light of any negative backlash or scandal. 

General

• Support and participate in content planning processes and maintain the MSF Spain content calendar.
• Provide backup to all members of the Digital Unit as appropriate, including supporting marketing, communication, content development, insight and optimisation work.
• Participate in team meetings, planning processes and other internal processes as required.
• Occasional evening and weekend working is required
• Keep abreast of content trends and industry standards to identify new opportunities to better reach and engage audiences.

REQUIREMENTS

• Native writing in Spanish and good command of English, Other languages a plus.
• Master’s degree in Communication, Social Media or equivalent level of education and/or directly relevant commercial experience 

• Substantial experience of managing social media channels, including Facebook, Twitter, Instagram and Youtube for large consumer-focused organisations.
• Exceptional written and verbal communication skills, with a particular focus on engaging copy.
• Sound knowledge and experience of responding to customer / client / donor / supporter queries.
• Solid knowledge of email and social media analytics tools to benchmark communications activity.
• Experience of influencer marketing and working with third party brands is desirable.
• Ability to handle multiple projects/campaigns, drive for results, and meet tight deadlines.
• The ability to get stuck into the detail, but also offer strategic, long-term thinking.
• Relevant experience in coordinating, targeting, set-up, testing, broadcasting, reporting and optimization of push notification campaigns.
• Experience in training other staff 

• Experience in specialist content editing software, including Adobe Creative Suite.
• Ability to organise, prioritise and schedule work within an agreed set of priorities or work programme.
• Able to keep up-to-date with the latest trends and best practices in digital tactics and strategies.
• Knowledge of current and developing digital fundraising strategies an advantage
• Previous experience in the humanitarian sector an advantage 

CONDITIONS 

• Position based in: Barcelona.
• Contract: Interim – 6 months contract (maternity leave)
• Open-ended contract with a minimum three-year commitment with the position  
• Full time job.
• Annual gross salary: HQ-3A level 36.258€ euros (divided in 12 monthly payments) + secondary benefits according to MSF OCBA policies.
• Starting date: 15 September 2025.

HOW TO APPLY 

• To apply, please submit your CV and cover letter.   
• Closing date: June 30th, 2025, 23:59 CET (Central European Time).

MSF is committed to achieving workforce diversity in terms of gender, race, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are encouraged to apply. We are committed to achieving a balanced gender distribution and therefore encourage women to apply.

All applications will be treated with the strictest confidence. MSF provides a work environment that reflects the values of gender equality, teamwork, integrity and a healthy balance of work and life. MSF does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment and discrimination. All selected candidates will, therefore, undergo reference checks.

Médecins Sans Frontières, as a responsible employer, under the¨Ley General de la Discapacidad de 2013 (LGD)¨ invite those persons with a recognized disability and with an interest in the humanitarian area to apply for the above-mentioned position.