DONOR ACQUISITION OFFICER (POSITION BASED IN LISBON OFFICE)

ABOUT THE ROLE

At Médecins Sans Frontières (MSF), fundraising enables our medical humanitarian work around the world. Every donor we recruit helps ensure MSF can respond rapidly and independently to emergencies wherever they occur.

We're looking for a highly organised, analytical and proactive Donor Acquisition Officer to own the day-to-day management and continuous development of MSF Portugal's offline donor acquisition programme.
Reporting to the Mass Donations Manager, you will be responsible for designing, managing and optimising donor acquisition campaigns across a portfolio of offline fundraising channels, including Face-to-Face, Telemarketing, Direct Mail, DRTV and future acquisition initiatives.

Working within the strategic direction defined by the Mass Donations Manager, you will take ownership of programme planning, campaign development, supplier management, performance optimisation and operational delivery, proactively identifying opportunities to improve donor recruitment, acquisition quality, return on investment and long-term value.

This role combines campaign management, project management, supplier management and data-driven decision making. Working closely with Communications, Fundraising Systems & Analytics, Finance and external partners, you will help grow MSF Portugal's supporter base while continuously improving programme performance.

Previous fundraising experience is welcome but is not essential. Many of the skills required for this role are directly transferable from marketing, customer acquisition, CRM, performance marketing, retail, telecommunications, financial services and other performance-driven environments.

HOW WE WORK

Fundraising at MSF is a professional, fast-paced environment. Although our purpose is humanitarian, we operate with the same level of professionalism, accountability and performance focus found in high-performing commercial organisations.

We make decisions based on evidence rather than assumptions. We continuously monitor results, analyse donor behaviour, test new approaches and use evidence—not assumptions—to improve performance.

Success in this role comes from curiosity, ownership, analytical thinking and a genuine desire to continuously improve outcomes. Every improvement you make strengthens the relationship between MSF and our supporters, ultimately enabling us to provide medical assistance to more people in crisis.

TASKS/RESPONSIBILITIES 

Programme Management

• Own the day-to-day management and continuous development of MSF Portugal's offline donor acquisition programme.
• Translate strategic priorities into annual operational plans, acquisition campaigns and programme activities.
• Design, manage and continuously optimise donor acquisition activities across all offline fundraising channels.
• Develop alternative operational scenarios when volume, cost, supplier capacity or quality assumptions change.
• Ensure programme activities are delivered on time, within budget and to agreed quality standards.
• Maintain a holistic view of programme performance, ensuring all activities contribute to sustainable donor growth and long-term value.

Campaign Development & Management

• Design, develop and manage offline acquisition campaigns from concept through implementation and evaluation.
• Develop acquisition propositions, campaign concepts and channel-specific approaches that maximise donor recruitment and donor quality.
• Define campaign objectives, target audiences, operational requirements, timelines and success measures.
• Lead campaign implementation by coordinating internal stakeholders and external suppliers.
• Document campaign outcomes, recommendations and learnings to support continuous programme development.

Performance Analysis & Optimisation

• Own the ongoing monitoring of programme performance through dashboards and KPIs.
• Analyse donor recruitment, fulfilment, conversion, CPA, ROI, donor quality, retention indicators and other acquisition performance metrics.
• Interpret campaign results, identify root causes behind performance trends and proactively recommend improvements.
• Develop segmentation and targeting proposals that improve campaign effectiveness.
• Design, implement and evaluate tests and other optimisation initiatives.
• Present evidence-based recommendations to support programme development and investment decisions.

Supplier & Stakeholder Management

• Build and manage high-performing relationships with fundraising agencies and suppliers, ensuring they have the direction, support and resources needed to deliver outstanding results.
• Develop campaign briefs, operational requirements and performance expectations, ensuring all activities are aligned with programme objectives and MSF fundraising standards.
• Monitor supplier performance against agreed KPIs and quality standards, leading regular performance reviews and identifying opportunities for continuous improvement.
• Motivate and inspire agency fundraising teams through effective campaign briefings, training, performance feedback and by connecting their work to the impact it generates for MSF's humanitarian mission.
• Collaborate closely with Fundraising Systems & Analytics, Communications, Finance and other internal stakeholders to ensure effective programme delivery.
• Actively contribute to MSF's international fundraising platforms, working groups and communities of practice, sharing knowledge and best practices.

Content Development

• Develop donor-centred fundraising propositions that translate MSF's operational work into compelling acquisition campaigns.
• Coordinate the development of campaign materials across all offline channels.
• Review fundraising copy and campaign materials.
• Ensure all communications reflect MSF's brand, tone of voice and fundraising principles.

Continuous Improvement

• Regularly evaluate programme performance to identify opportunities for improvement.
• Recommend new acquisition approaches, campaign concepts, channels and testing opportunities.
• Research emerging fundraising, customer acquisition and performance marketing practices and assess their relevance for MSF Portugal.
• Document learnings and contribute to the continuous evolution of the acquisition programme.
• Promote a culture of innovation, experimentation and evidence-based decision making.

WHAT ARE WE LOOKING FOR

• We're looking for someone who enjoys taking ownership, solving problems and continuously improving results.
• You are naturally curious, highly organised and comfortable managing multiple priorities in a fast-paced environment.
• You enjoy designing campaigns, analysing performance, understanding what drives acquisition results and translating insights into actions that improve programme performance.
• You're confident making recommendations, challenging assumptions and using evidence to influence decisions.
• Above all, you're motivated by applying your professional skills in a high-performing fundraising team where continuous learning, accountability and humanitarian impact go hand in hand.

SELECTION CRITERIA

• Bachelor's or master's degree in Marketing, Business, Management or another relevant discipline.
• Experience managing customer acquisition, marketing, performance marketing or fundraising programmes and campaigns.
• Strong analytical and problem-solving skills.
• Experience interpreting campaign performance data and translating insights into actions.
• Experience developing segmentation and targeting strategies.
• Excellent project management and organisational skills.
• Experience managing external suppliers or agencies.
• Strong attention to detail and ability to manage multiple priorities.
• Advanced knowledge of Microsoft Excel.
• Experience using CRM platforms such as Salesforce or similar.
• Excellent written and verbal communication skills.
• Native Portuguese and professional working proficiency in English

EXPERIENCE THAT WOULD BE AN ADVANTAGE

We recognise that excellent candidates may come from many different backgrounds.

Experience in any of the following would be considered an advantage:

• Fundraising or Individual Giving.
• Customer Acquisition.
• Performance Marketing.
• Direct Marketing.
• CRM & Customer Marketing.
• Telecommunications.
• Banking or Financial Services.
• Retail or FMCG.
• Subscription or membership businesses.
• Business Intelligence tools

COMPETENCES

• Commitment to MSF’s Principles
• Results and Quality Orientation
• Planning and Organizing
• Team Work and Cooperation

CONDITIONS

• Position based in Lisbon, Portugal.
• Contract: Permanent Position (Candidates must meet legal conditions to be immediately hired in Portugal).
• Full time job. 40 hours per week+ Hybrid Teleworking Policy.
• Annual gross salary (Level 8): € 29,832.50€ + secondary benefits based on MSF Portugal Reward Policy.
• Starting: September 2026

HOW TO APPLY

• To apply, please submit your CV and cover letter.
• Closing date: 18th August 2026, 23:59 CET (Central European Time). Only short-listed candidates will be contacted for interview.

MSF is a people-focused humanitarian organization that offers a diverse, collaborative, and inclusive work environment. We believe this approach enhances our work and we are committed to equity in employment. We embrace diverse backgrounds of people working together to exhibit their passion in action for the social mission of MSF. 

MSF provides a work environment that reflects the values of gender equality, teamwork, integrity and a healthy balance of work and life. MSF does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment and discrimination. All selected candidates will, therefore, undergo reference checks. 

All applications will be treated with the strictest confidence and all information collected has the sole purpose of recruiting for the position described and is treated with confidentiality and data protection, in accordance with European standards and Portuguese legislation.